ainika · ai products & consulting
ainika.

AI-powered products.
Human-centred strategy.

Helping startups and enterprises translate data science into products that ship, scale, and matter.

our services view projects
10+. years experience
6. countries delivered
350k. users served
§ who we are

Product thinking
meets data science.

ainika. is the consulting practice of Josen Joy — a Senior Product Owner and Business Analyst with over a decade of experience building AI/ML and SaaS products across fintech, enterprise automation, and digital transformation.

With an MSc in Data Science & Computational Intelligence from Coventry University, Josen bridges a gap that rarely gets bridged: deep technical literacy in machine learning alongside the product and stakeholder skills to actually ship things.

We work with startups that need a sharp product mind, and enterprises navigating AI transformation that want someone who can talk to both the data science team and the C-suite.

2026 MSc Data Science & Computational Intelligence — Coventry University
2024 SAFe 5 Certified Product Owner / Product Manager
2024 Senior Product Owner — Publicis Re:Sources (AI/ML accounts-payable platform)
2021 Product Owner — digital transformation & data products (Equifax, RM plc)
§ what we do

Four ways we
can work together.

01 · strategy

AI/ML Product Strategy & Roadmapping

Turn your data science capability into a product. We define what to build, in what order, and how to measure success — bridging ML teams and business stakeholders.

  • AI product vision & opportunity assessment
  • Model-to-product integration roadmap
  • ML feature prioritisation framework
  • Stakeholder alignment workshops
02 · requirements

Business Analysis & Requirements Engineering

Precise, unambiguous requirements that development teams can actually build from. From discovery to acceptance criteria — no gaps, no surprises.

  • BRD / FRD documentation
  • User story mapping & backlog creation
  • Process design & gap analysis
  • UAT planning & sign-off support
03 · data

Data Product Consulting

From raw data to a product people pay for. We help you design the data layer, the product experience, and the commercial model — with real technical depth.

  • Data product architecture & scoping
  • ETL workflow & pipeline review
  • BI & analytics product design
  • API integration strategy
04 · embedded

Fractional Product Owner

A senior PO embedded in your team part-time. Ideal for early-stage startups that need product leadership without a full-time hire.

  • Sprint planning & backlog grooming
  • Stakeholder management
  • Product metrics & KPI definition
  • Agile ceremony facilitation
§ selected work

Products built.
Problems solved.

live top
listers.
2025 · job market intelligence

TopListers

Privacy-first job market intelligence. Track applications on a Kanban board, share anonymous job sightings, and explore global hiring trends with heatmaps and trend charts.

Python FastAPI React Supabase Adzuna API
in development split
ai.
2025 · fintech · mobile

SplitAI

A smart expense-splitting app that takes the awkwardness out of shared costs. Built with Flutter for iOS and Android, with a PHP backend — designed to never ask for money.

Flutter Dart PHP iOS Android
in development 2048.
2025 · gaming · mobile

2048 by Ainika

A reimagined 2048 puzzle. Custom tile icons from your photo gallery, multiple themes, smooth animations, and fully offline play — built with Flutter for iOS and Android.

Flutter Dart Provider iOS Android
§ how we work

A clear process.
No ambiguity.

01

Discovery

A focused conversation to understand your problem, your data, and where you want to go. No jargon, no assumptions.

02

Define

We map the solution space — requirements, constraints, success metrics — and align stakeholders before a single line of code is written.

03

Deliver

Iterative delivery in short cycles with clear milestones. You see progress weekly, not at the end of six months.

04

Evolve

Post-launch isn't the end. We help you measure, learn, and continuously improve the product as your users and data grow.

§ get in touch

Let's build something
worth building.

Start with a conversation.

Whether you need a fractional PO, an AI product strategy, or just want to explore what's possible with your data — reach out. First call is always free.

based Coventry, UK · available globally